Active Verbs, Adjectives, and Conciseness

We can make sentences more concise through using active verbs and adjectives. Here are some examples . . . and non-chain store names and other names have been changed.

1. "At Morgan Tile you won't find anything that is normally available at Home Depot or Lowe's; the inventory is quite unique."

At Morgan Tile you won't find anything normally available at Home Depot or Lowe's; the inventory is quite unique.

2. "Their focus is on porcelain tile that's different and just plain beautiful, such as the block panel or wallpaper tile."

They focus on porcelain tile that's different and just plain beautiful, such as block panel or wallpaper tile.

3. "The team of Morgan Tile puts first and foremost upscale design and products and wants to make sure all products in your home reflect their motto--creating great design."

The Morgan Tile team puts upscale design and products first and foremost to make sure your home reflects their motto--creating great design.

4. "A period parlor is complemented with tied-back lace curtains; recently milled window frames are indistinguishable from original."

Tied-back lace curtains complement a period parlor; recently milled window frames remain indistinguishable from original.

5. "This is extremely helpful in the instance you become lost or have an emergency."

This is extremely helpful in case you become lost or have an emergency.

6. "One of these brought in the home or left in a vehicle can begin to decay and smell horribly after a short time."

One of these brought into a house or left in a vehicle soon can begin to decay and smell horribly.

7. "Fred Brown, an architect from South Carolina famous for many award winning beach cottages, introduces his home in a Coastal Vernacular design which meets Galveston's historic Italianate."

Fred Brown, a South Carolina architect famous for many award-winning beach cottages, introduces his home in a Coastal Vernacular design which meets Galveston's historic Italinate.

8. "An open library concept, with built-in cabinetry located at the front of the home and direct access to the front porch, providing an exceptional indoor/outdoor space to sit, read, and relax."

An open library concept, with built-in cabinetry at the home's front door and direct front porch access, provides an exceptional indoor/outdoor space to sit, read, and relax.

9. "There is no better way to celebrate the rebirth of Galveston than showing off the Idea House, a masterpiece designed by a native Texan and built by the hands of our own Galvestonian trade."

There is no better way to celebrate Galveston's rebirth than showing off the Idea House, a masterpiece designed by a native Texan and built by Galvestonians.

10. "The homes are between 2,000 and 2,300 and offer three bedrooms with a ground-floor master unit and two-car garage with private back or side yards."

The 2,000-to-2,300 feet homes offer three bedrooms with a ground-floor master unit and two-car garage with private back or side yards.