National Grammar Day

I just read on the 'net about today being National Grammar Day.
Another way to phrase it is "National Write Clearly For the Readers Day," because that's your goal when you write. And my goal when copyediting is to make sure that writing is clear.

Spelling, Business Names, and Beginning Readers

Ok, I know some people like to be cutesy or quirky in spelling their business name wrong, as in businesses that spell the word quick as kwik, for example. But that can confuse beginning readers. Or if it doesn't confuse them, they'll just think you're not being helpful. That's what I thought when I was learning to read and saw business names spelled incorrectly on purpose. People need to be helpful, not cutesy or quirky when it comes to spelling. Spell correctly. Save the cutesyness and quirkyness for graphics. Set a good example.