Spelling, Business Names, and Beginning Readers

Ok, I know some people like to be cutesy or quirky in spelling their business name wrong, as in businesses that spell the word quick as kwik, for example. But that can confuse beginning readers. Or if it doesn't confuse them, they'll just think you're not being helpful. That's what I thought when I was learning to read and saw business names spelled incorrectly on purpose. People need to be helpful, not cutesy or quirky when it comes to spelling. Spell correctly. Save the cutesyness and quirkyness for graphics. Set a good example.