Repetition

Repetition in sentence construction isn't always bad--it happens in many poems and sometimes it is appropriate in prose, but sometimes it isn't, and that's when we need to pay attention to sentence variety.

"Located south of U.S. 80, you will discover the 100 year-old "Old Forney," containing numberous turn-of-the-century buildings and homes. Strolling through this historic area, you will savor the ambiance and romance of an earlier time. In downtown, The 1889 Farmers Bank block and the 1900 Knights of Pythias block house a variety of stores and businesses to discover. Nearby Center and Bois d' Arc streets are lined with elegant houses, built by the early hay and cotton barons. "Old Forney," many say, is the undiscovered "jewel" of the Dallas/Fort Worth Metroplex. Don't miss it!"

Nearly every sentence in the above paragraph starts the same way. The repetition does not add anything to the information. The paragraph can be written with more sentence variety:

Drive south of U.S. 80 and you will discover the 100-year-old "Old Forney," containing numerous turn-of-the-century buildings. Stroll through this historic area and savor the ambiance and romance of an earlier time. Downtown provides a variety of stores and businesses to discover, particularly in the 1889 Farmers Bank block and 1900 Knights of Pythias block. Elegant houses, built by the early hay and cotton barrons, line nearby Center and Bois d' Arc streets. "Old Forney," many say, is the undiscovered "jewel" of the Dallas/Fort Worth Metroplex. Don't miss it!